Welcome Week!

@theridgeclemson

A little recap video by @summerrdoodles of our Move-In Day!!πŸ€©πŸ’œ

A HUGEEE thanks to all of our pop-ups and vendors!!β€”Pop-Up Shops listed below!! They all have the cutest items so check them out!πŸ›οΈ

@newtique_boutique_pendleton/ @clemsonsockshop

@shopranda_

@barkybrush

@shopfreckleddesigns

@summerrdoodles

@clemsondining

Also shout out to our grill master of the day, Elijah @thatgboi_eli πŸ”₯, as well as the most delicious coffee cart @perfectlyimperfectcoffeeco ! We definitely want to bring y’all back soon for more events!β˜•οΈβœ¨

We loved meeting all of our new residents! More pictures to come!πŸ₯³πŸ‘

At The Ridge Clemson, Welcome Week is designed to spark connections, welcome new residents, and kick off the school year with high energy. I launched the week with a vibrant Move-In Day Pop-Up Event, transforming a typically stressful day into a full-on celebration.
I partnered with local small businesses to host a curated pop-up shopping experience on the pool deck, brought in a mobile coffee cart right outside the front office, and added Ridge-branded merch and a Clemson Dining info booth. To mimic a tailgate-style atmosphere, I included a self-serve mimosa bar for parents, live grilling with hotdogs and hamburgers, a full toppings station, grilled corn on the cob, and iced tea and lemonade. The pool deck came to life with colorful balloons, signage, and musicβ€”creating an inviting, upbeat first impression for residents and families alike.
The recap reel (shot by vendor, Summer Doodles) captures the vibe perfectly. Below, you’ll also find our August Event Calendar, showcasing the full Welcome Week lineupβ€”from themed bingo and pool parties to giveaways and a DIY iced coffee barβ€”all planned to make residents feel instantly at home.

Behind the Scenes: Turn Week

To build excitement before Welcome Week, I shared behind-the-scenes content from Turnβ€”highlighting the prep work, team effort, and finishing touches that make move-in possible. With a storytelling approach, I turned key prep and apartment flips into engaging posts that gave future residents a glimpse of the energy and care happening behind the scenes.

@theridgeclemson

We’ve started getting keys ready for our new residents and we can’t wait for you to see these new keychains in person!πŸ€©πŸ”‘ Only 9 more days until move-in!!πŸŽ‰πŸ‘

@theridgeclemson

Furniture is arriving!!πŸ›οΈ Huge shoutout to our furniture supplier, University Furnishings, and our movers from @undergrads.llc ! πŸ“£ Thanks for providing us with the supplies and assistance needed to prepare 400+ units for move-in day!🀝

@theridgeclemson

πŸ“·Behind the scenes of The Ridge Turn Team:

We are putting in the finishing touches and making every detail count!✨

It’s a move-in prep marathon out here!!πŸƒβ€β™‚οΈπŸƒβ€β™€οΈ

Building a Personable Presence

As part of the brand’s storytelling approach, early resident interactions played a key role in building a personable presence. By capturing candid momentsβ€”whether handing out creamsicles by the pool or highlighting resident petsβ€”The Ridge’s voice became friendly, welcoming, and authentic. These touchpoints didn’t just welcome new residents; they helped shape a brand identity rooted in connection, personality, and everyday moments that matter.

@theridgeclemson

Had SOOO much fun today handing out creamsicles, koozies, and meeting all of our new residents at the pool!!🩡 Make sure to join us for Room Decor Bingo tomorrow in The Hangout!! Starts at 2pm!✨πŸ₯³

@theridgeclemson

The two cutest hot dogs on the block🐾🌭. Thanks @summerawelch for letting us meet Ruby and Lula! We can’t wait to meet the rest of our new residents’ fur-baby’s!🀩

@theridgeclemson

We were lucky enough to run into Douglas and Mia on their morning walk the other day!🌀️ Douglas made us a deal and said he would let us take some pictures of him in exchange for belly scratches🐾. A little dose of cuteness to start your weekend! Happy Friday!🀩

✨🏑 ROOM DECOR BINGO! πŸ₯³

✨🏑 ROOM DECOR BINGO! πŸ₯³

Inspired by the β€œIt’s Always Gameday at The Ridge” move-in theme, I planned a Clemson-themed Room Decor Bingo event. Residents played for prizes like pillows, blankets, framed wall art, glassware, a marquee light box, curtain lights, a Death Valley-themed table tray, and a tiger mascot pillow. The grand prize was a vintage-style Frigidaire mini fridgeβ€”this event was a fun way to spark community-building and gave residents the perfect chance to show off their #AllIn spirit with some spirited decor for their new home at The Ridge Clemson!

FLOAT-A-PALOOZAπŸŒ΄πŸ’¦

〰️

FLOAT-A-PALOOZAπŸŒ΄πŸ’¦ 〰️

To give residents a chance to have fun, connect, and make memories before the semester began, I hosted Float-a-Paloozaβ€”our final Welcome Week event before classes kicked off. I transformed the resort-style pool deck into a tropical, end-of-summer bash with tons of colorful floats, vibrant leis, and a giant inflatable water slide as the main attraction. It was the perfect way to wrap up the week and set the tone for a fun, community-driven semester at The Ridge Clemson.

@theridgeclemson

Recap from Float-A-Palooza!!πŸŒ΄πŸ’¦ Thanks to everyone who came out yesterday, we had a blast!πŸ₯³

STICKERS & SCHOOL SUPPLIES

πŸ“š ✨

STICKERS & SCHOOL SUPPLIES πŸ“š ✨

@theridgeclemson

Who knew stationery could be this exciting?πŸ€— Thanks to everyone who came out to our Stickers & School Supplies event! We hope you found some tools to help you shine this semester!βœ¨πŸ“š

FIRST DAY OF CLASSES

πŸ§ƒπŸŽ‰

FIRST DAY OF CLASSES πŸ§ƒπŸŽ‰

@theridgeclemson

Hope y’all had a great first day of class!βœ¨πŸ…

See you tomorrow @ 9am for the Iced Coffee Bar in The Hangout!β˜•οΈπŸ§Š

@theridgeclemson

Wishing everyone a great first day of class tomorrow!πŸŽ‰πŸ“š Stop by the office on your way to class & grab a breakfast snack bag to help fuel your day!πŸ§ƒ Snack bags will be available from 8am-10am!

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